A landmark 11-storey tower occupies the south-easterly corner of the site that is split into three distinct
sections in order to rediscover the scale of the pedestrian, the street and the city. The first floors form a
plinth of commercial surfaces that enhances the human scale while the middle five-story office section
addresses the scale of the street and planned future developments. The last four floors activate the idea
of an ‘urban boulevard’, creating panoramic views, desired density and a new vision for the human-
street-district template. Occupants of each ‘building tier’ have direct access to recreational green
space and vegetated terraces overlooking the square.
The heritage-listed old hall has been rehabilitated to accommodate the restaurant and InCub – a
start-up incubator for innovators in the Industrial Technologies sector. In parallel, two new halls have
been built in the same architectural style and proportion. These structures contain the auditorium, boutiques
and commercial galleries while the existing director’s house is reserved exclusively for Geprolux.
There are 181 parking spaces underground that are accessible from a single ramp.